Though this television spot below spoke for a company, it does always remind me of the words Tom Peters spoke at a think tank session in Keystone, Colorado.
“It is not the mundane we remember, but the freaks that fill the volumes of history books. Filled with those who choose to act differently, think differently and to be different. Every company should have freaks on staff if they choose to be exceptional in business.”
If we follow traditional thinking and continue to use traditional methods of problem solving, we will never change or affect change. Albert Einstein said it best when he uttered these words…
“Insanity: doing the same thing over and over and expecting different results.”
We must be different if we are to achieve difference. Times change, economies alter and people switch directions, so too, should be the method in our thinking.
Also see: The thINKing Canvas
