Dear readers,
After much consideration and lack of time spent on various blogs created for myself and hosted for others, I am relocating parts and pieces to different blog sites to reduce the number of blogs I must maintain or keep active with content. My business site is The thINKing Canvas and you may link from here to this site. I will bring down this site effective Oct 31st, 2011.
Thank you everyone for your support and comments.
Though this television spot below spoke for a company, it does always remind me of the words Tom Peters spoke at a think tank session in Keystone, Colorado.
“It is not the mundane we remember, but the freaks that fill the volumes of history books. Filled with those who choose to act differently, think differently and to be different. Every company should have freaks on staff if they choose to be exceptional in business.”
If we follow traditional thinking and continue to use traditional methods of problem solving, we will never change or affect change. Albert Einstein said it best when he uttered these words…
“Insanity: doing the same thing over and over and expecting different results.”
We must be different if we are to achieve difference. Times change, economies alter and people switch directions, so too, should be the method in our thinking.
Also see: The thINKing Canvas
Well, after much deliberation I have placed my plaque in the public ‘s eye. The business side of my graphic style can be found at The thINKing Canvas site. Using my style of illustration or visual imagery and my passion for visual thinking I put ink to paper and hung my plaque out on the internet post. So stop on by and say hello. I’ll keep a fresh canvas handy.
This post is for all those who facilitate or scribe visuals or graphics for meetings, brainstorming and any other conversation source. In the photo I have recorded many of the terms or words used to describe, identify or categorize what its is that is being performed. I wanted to decide which key word or words were the strongest and inclusive of most practices. I have digitally edited highlights and focus rings to give a sense of the complexity of the issue.
Is there a best fit term for “Visual Facilitator” or “Graphic Scribe” and any of the multitude of combinations? I don’t know, but I do know this, this 2×2 is making me look at this profession from a whole new perspective.
How do you broaden your relationship with the consumer? This very issue has been raised since the term consumer was applied. In 1999, B. Joseph Pine II and James H. Gilmore answered this question with their release of “The Experience Economy: Work Is Theater & Every Business a Stage”. Work is theater offers some wonderful and mind expanding concepts. Taking classic theater practices and adapting them to business practices. Or should it better said, that business should adopt the principles of Gustav Freytag and his theory of story plots to enhance the relationship with the consumer? Stage the experience for the customer.
That is exactly what Pine and Gilmore preach, excuse me, declare. If a person becomes more involved through a staged experience with in the interaction of an organization, it only follows that the customer will develop a deeper memory of the business and if the experience is well staged, then the consumer has a higher propensity to return to re-experience the theater. (Recall action).
Hold it, who the heck is Gustav Freytag and what does he have to do with theater and business? Gustav Freytag was a Nineteenth Century German novelist who saw common patterns in the plots of stories and novels and developed a diagram to analyze them.
Using this pyramid or model in its rudimentary form, one could write stories, create plays and even stage a customer experience. I would suggest reading up on the Freytag Pyramid (Triangle) Model. By applying this dramatic structure to the customer experience an business can explore more dynamic ways of interacting with the customer and enhancing the buying relationship.
Below is a diagram I developed to quickly outline the path of a customer’s experience with a business. I have added the “Recall Action” after the resolution as this is a critical piece of the customer recall and return action. This piece is usually called memorabilia or the take away keepsake. Use as needed with my compliments.
